When Srila Prabhupada first founded his movement in 1966 he wrote down a mission statement comprising of 7 points. At this point his movement consisted of one small storefront and a handful of young ex-hippies. This was Srila Prabhupada’s great vision.
ISKCON MISSION STATEMENT
1. To systematically propagate spiritual knowledge to society at large and to educate all people in the techniques of spiritual life in order to check the imbalance of values in life and to achieve real unity and peace in the world.
2. To propagate a consciousness of Krishna (God), as it is revealed in the great scriptures of India, especially Bhagavad-gita and Srimad-Bhagavatam. We accept the principle of transmigration of the soul (reincarnation).
3. To bring the members of the Society together with each other and nearer to Krishna, the prime entity, thus developing the idea within the members, and humanity at large, that each soul is part and parcel of the quality of Godhead (Krishna).
4. To teach and encourage the sankirtana movement, congregational chanting of the holy name of God, as revealed in the teachings of Lord Sri Caitanya Mahaprabhu.
5. To erect for the members and for society at large a holy place of transcendental pastimes dedicated to the personality of Krishna.*
6. To bring the members closer together for the purpose of teaching a simpler, more natural way of life.
7. With a view towards achieving the aforementioned purposes, to publish and distribute periodicals, magazines, books and other writings that help realize these purposes.